Evolved’s specialty lies in Lead Generation. Our tailored ad campaigns go to great a great degree of personalization to target the interested leads that your business needs to thrive. Using various forms of split testing, targeting, creatives, re-targeting, and more, Evolved can find your ideal client and direct them as needed. We can target clients that are already looking for the services you offer. We can target clients that don’t know you exist yet. We can even find out who came to your site, where they visited, how much time they spent, what forms they did or didn’t fill out, and re-target them directly.
Our reach delivers your content directly to the palm of your client’s hand, right onto their desktop or tablet, and in the social feeds they visit day-in and day-out. If there’s an interest out there for your local business, we’ll find who has it and we’ll deliver them right to you.
How do we do it?
There’s a lot of ways we can go about generating leads for your local business. The most powerful of all of our avenues is Facebook Advertising in conjunction with the Facebook Pixel.
Using the Facebook Pixel, a bit of website code that is installed into the source code of your website, we are able to track the visitors we attract with our Facebook Ad Campaigns. No personal information is gathered by this method, as Facebook hashes the data. However, using that hashed data, we can see what your visitors did on your website. Now, using that information, we can send out targeted and updated ad campaigns to reach those people specifically.
Did somebody click through a specific ad for you and spent five minutes on your site? We’re going to target them and ask them to revisit and contact your business.
Did somebody fill out a lead form or contact form? We’re going to target them again to up the offer and ask them to engage further with your business. This could mean liking your Facebook business page, viewing your videos on YouTube, or requesting a quote.
After all that is done, the power of the Pixel is still not fully utilized. Using the hashed data from the Pixel, we are able to create a very powerful audience called the “Lookalike Audience.” The Pixel’s data looks at everybody that acted on your business’ ad campaigns. It looks at their interests, their demographics, their behavior and more, and searches for like-minded similar people in the same area that were not already reached by the previous campaigns. Now, we can target all the people we missed before, people that want to see the same content as your original audience, people that make similar purchasing decisions as your original audience, and bring them to you as qualified and interested leads.
There’s only thing holding you and your business back from capitalizing on what these powerful tools can do: Your action right now!
So click to Learn More button, sign up for a quote and let’s get working on a strategy session for your business goals today.